How Managers Interpret Information of anticipatory character

N. Lesca (1) , M.-L. Caron-Fasan (1) , S. Falcy (2) , Lili Zheng (1)

1 CERAG - Centre d'études et de recherches appliquées à la gestion
2 UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises

When scanning, managers acquire and collect information about their environment to learn about its evolution, and sometimes to anticipate it. They interpret this information and occasionally consider its anticipatory character. The purpose of this article is to construct a scale that helps identify and assess how managers interpret and make sense of scanning information, and how they evaluate its anticipatory character. The methodology used was inspired by Churchill's paradigm for developing measures. This study emphasizes three main results: (1) a measurement scale consisting of sixteen items is constructed, tested and validated; (2) an interpretation and sensemaking heuristic model is advanced; and (3) two instances from this model are identified and discussed. This research thus contributes to enriching current knowledge of managers' scanning practices.

Mots clés: Scanning; sensemaking; interpretation; cognition; heuristics; scale

Domaines: Gestion et management

N. Lesca, M.-L. Caron-Fasan, S. Falcy, Lili Zheng. How Managers Interpret Information of anticipatory character. 2011, 19 p. ⟨halshs-00516679v1⟩